1. 31 4.4 Communications Strategic Objectives To carry out the vision of the strategy, communications strategic objectives were derived from recurring themes throughout the analysis (Appendix A). These themes—central tenets of the communications strategy—led to four communications strategic objectives, which have been matched to the socio- ecological model to affect change at the following levels: Policy and Advocacy; Systems and Structures; Culture and Community; Individual Practices. 30 Communications strategic objectives one, two and three highlight key activities that will be addressed at different levels to support the dissemination and implementation of the strategy itself. Howeve r, communications strategic objective four allows implementers to design and implement their own activities (by selected audiences) in a ccordance with funded programmatic work using the strategies and audience analyses outlined in Chapter 4.4.2. Activities that cut across all audiences are provided as guidance for planning purposes. Policy and Advocacy: Advocates for new or improved laws and policies that improve health access. Communications Strategic Objective 1: Increase knowledge and change attitudes and perceptions about the specific needs of key and vulnerable populations in order to advocate for a more enabling environment for seeking HIV prevention, care, and treatment services. Key Activities 1. Develop information toolkit for policymakers and media bodies. 2. Engage with policymakers and media bodies to discuss key and vulnerable populations. 3. Develop policies to inform providers about key and vulnerable populations, such as, including KP provider training in mentorship curriculum. Illustrative Indicators 1. Percentage of respondents who report that they are more aware of the specific needs of key and vulnerable populations seeking HIV prevention, care and treatment services. 2. Percentage of policymakers/media bodies reached with messages/campaigns on the specific needs of vulnerable populations who then advocate for the needs of vulnerable populations. 3. Number of guidelines/regulations/policies developed/ amended to improve the enabling environment of vulnerable populations accessing HIV prevention, care and treatment services.