Key Activities

Dissemination

1. Develop information toolkit for policymakers and media

bodies.

2. Engage with policymakers and media bodies to discuss key and vulnerable populations..

3. Develop policies to inform providers about key and vulnerable populations, such as,

including KP provider training in mentorship curriculum.

Illustrative Indicators

1. Percentage of respondents who report that they are more aware of the specific needs of key and vulnerable populations seeking HIV prevention, care and treatment services.

2. Percentage of policymakers/media bodies reached with messages/campaigns on the specific needs of vulnerable populations who then advocate for the needs of vulnerable populations.

3.Number of guidelines/regulations/policies developed/ amended to improve the enabling environment of vulnerable populations accessing HIV prevention, care and treatment services.

Key Activities

Dissemination

1. Create a brand (logo and identity) for the Comprehensive National HIV Communications

Strategy.

2. Post strategy to Ministry of Health and Child Care website and partner websites.

3. Present strategy at National AIDS Council meetings.

4. Develop a standardised presentation for quarterly Provincial Health Team and District Health

Team meetings, Prevention Partnership Forum, PMTCT Partnership Forum, Treatment and Care Partnership Forum and Adolescent SRH Forum.

5. Orient health promotion officers and district health officers to cascade the strategy throughout

the provinces and districts.

6. Develop a media kit and press release and hold a press conference.

7. Deliver strategy outside health agencies, including to other ministries, religious groups, chiefs’

councils and parliament for better collaboration.

Implementation

1. Develop communications materials (including formats for PWD) for field offices, and train community members and providers.

2. Develop an interactive mobile app/microsite.

3. Develop a sensitisation presentation on using the strategy for different levels and a standardised approach to help partners develop and align plans with the strategy.

4. Develop a mechanism to monitor and ensure compliance of the comprehensive communications strategy.

Illustrative Indicators

1. Number of advocacy campaigns on comprehensive HIV and SRH communications approaches

conducted (disaggregated by geography, national/provincial/district, type of audience

[implementing partner, funders, government agencies]).

2. Number of advocacy tools developed to increase the use of comprehensive HIV and SRH

communications approaches.

3. Percentage of target audience who report using comprehensive HIV and SRH communications

approaches to increase uptake of HIV prevention, care and treatment services.

4. Percentage of policymakers/media bodies reached with messages/campaigns on the specific needs of vulnerable populations who then advocate for the needs of vulnerable populations.

5. Number of guidelines/regulations/policies developed/amended to improve the enabling

environment of vulnerable populations accessing HIV prevention, care and treatment services.

Key Activities

1. Map religious and traditional bodies to prioritise interventions based on geographic

distribution, information gaps, population needs, doctrine, etc.

a. Establish calendar, membership and mandate of existing religious bodies and incorporate

interventions into agenda of their regular meetings.

2. Develop sector-specific comprehensive information toolkit through a consultative process for

distribution with communities.

3. Disseminate the toolkit.

4. Train providers on client-centred care for each and every client, regardless of sexual

orientation, religious beliefs, level of ability, age, gender or profession.

Illustrative Indicators

1. Number of providers, health care workers as well as traditional, religious and community

leaders who participate in HIV comprehensive communications activities at community level.

2. Percentage of providers and traditional, religious and community leaders who express

accepting attitudes around community members accessing HIV prevention, care and treatment

services.

Key Activities

1. Conduct targeted outreach campaigns that will assist in finding those who do not routinely

intersect with medical systems, such as key populations, young men and young women.

Targeted outreaches must reach into the communities efficiently to find these population

groups. The targeted outreaches will include:

a. Moonlight outreaches targeting key populations, adult men and women, young men and

women. These outreaches will be performed every quarter.

b. Conduct specific outreaches that align with calendar events such as World AIDS Day and

school holidays.

2. Hold peer-to-peer dialogue/conversations with communities and leaders.

a. These general dialogues will be held within communities/districts whereby all target

audiences may be present. Thus, dialogues will be tailored to comprehensive HIV prevention,

care and treatment issues and be performed every quarter across all districts.

3. Develop highly targeted communications material to appeal to selected audiences

a. Communications material will be developed covering HIV prevention, care, and treatment

services that are available for all populations. However, design and content will vary according

to the target population. IEC materials will be highly targeted, especially for key and vulnerable

populations, to ensure visuals and content reflect the target audience as closely as possible.

i. Conduct multimedia campaigns targeting AGYW, KPs, and other vulnerable populations

b. Use a long-format, storytelling approach to address deep-seated social and behavioral norms.

c. Develop radio campaigns featuring dramas and talk shows:

i. Testimonials highlighting expert client experiences

ii. Stigma-reduction messages for vulnerable populations

d. Develop social media campaigns (including video, memes, etc.) featuring dramas:

i. Testimonials highlighting expert client experiences

ii. Stigma-reduction for vulnerable populations

Illustrative Indicators

1. Percentage of target audience with accurate knowledge of HIV prevention methods (condoms,

PrEP, VMMC) and benefits

2. Percentage of target audience who know where to access a) HIV testing services, b) condoms, c)

PrEP, d) VMMC, e) ART, f) SRH services

3. Percentage of target audience who know how to use condoms consistently and correctly

4. Percentage of community members expressing accepting attitudes of adolescents accessing

HIV and SRH services

5. Percentage of target audience expressing self-efficacy for accessing health services

6. Percentage of target audience who are satisfied with provider health service delivery

7. Number of people exposed to HIV and SRH health awareness messages/campaigns