Audience Selection

Target audiences were derived from HIV programme data and estimates, risk profiles and social and behavioural norms. Target audiences were aligned to the various HIV prevention, care and treatment programmes in Zimbabwe. Programme implementers can select which audiences will apply to their specific programmes as needed. These are broad audiences to guide programme implementers and allows them to identify sub-segments within the overarching audience.For example, there are different segments of AGYW, such as, those who sell sex and those involved in transactional sex that programmers need to further develop different interventions for separately using guidance from this strategy.

The Target Audiences